Style Council blog: Kaye Holland's shopping game for Wimbledon

Stock up on strawberries and cream because Wimbledon has arrived. Journalist Kaye Holland picks out her winning outfit...

Stick to the dress code


As tennis grand slams go, Wimbledon is without a doubt the best. SW19 oozes prestige whereas Flushing Meadows is unpredictable, Melbourne Park is unbearably hot and Roland Garros is dusty.

But before you schlepp to SW19, you need to think long and hard about what to wear to the oldest tennis tournament in the world - it doesn’t take much to upset the wardrobe department at Wimbledon, as Lewis Hamilton learnt two years ago. Which is why I found myself spending the Sunday pre-Wimbledon over at One New Change.

One New Change, with its carefully curated mix of fashion stores, would be the answer.

I want to look stylish and well put together for this year’s SW19 outing and had an inkling that One New Change, with its carefully curated mix of fashion stores, would be the answer.
First up, I had a browse through Cos as I considered following in the footsteps of the female tennis players and opting for a white dress but had some last-minute second thoughts.
White is notoriously tricky to pull off - particularly if, like me, you’re prone to spilling your Pimm's and your pins are milk bottle white. This being Britain, the sleeveless dress also started to feel a bit risky as I wondered whether the weather would play ball.

Best-dressed on Centre Court


I carried on browsing the shops and found my perfect Wimbledon ensemble at Oliver Bonas - courtesy of their Abstract Double Layer Dress (£75) which was recommended by sales assistant Jennifer Le, who was helpfulness personified doling out Wimbledon fashion advice while taking my idiosyncrasies (I loathe my legs and bust) into account.

The playful print screams summer, while the midi length is SW19 appropriate (no one wants a repeat of the 2013 Victoria Beckham black-nightie incident). Even better? The double layer jersey top: I can slip it off when the sun makes an appearance.

A strap court shoes steal


Dress sorted, I needed some shoes…. one of the wonderful things about Wimbledon from a spectator’s stance is that you do minimal walking (as you spend most of your time sitting watching the on-court action and scoffing strawberries) meaning that that the world is your oyster when it comes to footwear.

With this in mind, I opted for an asymmetric strap court shoe in an eye-catching metallic hue - sure to help me serve up some serious style on Centre Court. And an absolute bargain at just £30.

Game, set and match to One New Change.